programs ‹

A program for any campaign

SMART - Site Metrics and Response Tracking

X FACTOR ADVERTISING is proud to announce the release of a proprietary, integrated recruitment system that will revolutionize the way you do business.

  • Imagine being able to pre-qualify patients without a call-center.
  • Imagine those pre-qualified respondents being directly connected to an investigative site on their very first call.
  • Imagine being able to hear the actual conversation between a pre-qualified respondent and a site coordinator.
  • And imagine being able to track all this by media, patient, time of day and so much more, with one of the most user friendly databases on the planet.
  • Then… imagine all this at your fingertips… today.
  • ImagineSMART.

SMART is a system of steps, utilizing a perfect blend of technology and personal site contact that will allow you literally to recruit more patients for less money.

Read about Site Contact

Site Metrics and Response Tracking

Benefits

  • Provides complete metrics while completely eliminating the concept of call centers.
  • 24/7 digital tracking system in place.
  • Pre-qualifies respondents and transfers them to the site in the same call.
  • Reduces the number of referrals lost from 1 in 10 to zero.
  • Tests media effectiveness accurately and immediately.
  • Low, flat-rate per-site fee helps make initial budgeting easy.
  • Works well in markets with multiple sites.
  • Recorded calls act as site quality control.

To learn more about SMART and how it can help you recruit patients for less money,
email us at info@xfactoradvertising.com or contact Mike Lakey at 503.235.6249 ext. 341

iMPACt - Multi-Protocol Advertising Campaign

Multi-Protocol Advertising CampaignA program that combines multiple protocols into a single advertising campaign. By blending site lists, resources, media placement and patient tracking, we can recruit a “family” of protocols simultaneously … for less money.

XFA has successfully used iMPACt to recruit for up to 4 protocols, supporting over 500 sites, accurately and simultaneously.


To learn more about iMPACT and how it can help you recruit patients for less money,
email us at info@xfactoradvertising.com or contact Mike Lakey at 503.235.6249 ext. 341