•  Strategy

•  Creative

•  Media

•  Production

•  Internet Solutions

•  Site Contact

• Strategy

  Research

  Our process begins with research. Before any creative messaging or media strategy is recommended, our team examines the supplied materials (study protocol, site list, etc.) to determine the trials target demographic. Then we conduct market research, including interviews with clinical researchers and focus groups with potential patients, to learn as much as we can about the demographics’ concerns, habits and lifestyles.

  Strategy

  Our project team then combines the market research with past study metrics to develop a psychographic profile of the demographic, identifying the most effective media outlets that will reach them. Using this profile XFA develops an all-inclusive recruitment, tracking and retention strategy design to efficiently target our demographic.

• Creative

  From this strategy a singular message is developed and adapted to fit the various mediums to be utilized (e.g. radio, print, television, web advertising, recruitment kits, etc.). XFA has come to understand that most people suffering from a condition are open to new medical advances and that there is a clearly defined strategy that will motivate them to respond. Through our years of experience working with numerous regulatory agencies, our creative teams know how to develop materials that are effective and fall within FDA and IRB guidelines ensuring quick development, approval and placement of your campaign.

• Media

  Our media department brings over 50 years of combined experience to the patient recruitment industry and specializes in local and national direct response campaigns. Using the campaign strategy as a benchmark, the team develops a media plan that is aggressively researched, negotiated, purchased and tracked. Using proprietary software that intrinsically ties the media to the recruitment progress, we are able to develop and retain valuable metrics for use in current and future studies.

  The sheer volume of media placed by XFA (TV, radio, print, e-media, e.g.) has afforded us partner status with media outlets in virtually every market ensuring us the ability to negotiate the most competitive rates offered by any agency.

• Production

  XFA’s on-site and in-house production company is the award-winning One-Eighty Films (OEF).

  Once the messaging has been developed and approved, XFA creative directors’ work closely with producers at OEF to create your specific marketing products. OEF not only has over 20 years of experience creating direct response campaigns but has produced three feature films, dozens of music videos and hundreds of image advertisements for clients such as Adidas, Nike and Jantzen Swimwear.

  OEF and XFA realize that quality production value adds a tangible perception of legitimacy that attracts, motivates and recruits more patients. OEF produces all their television commercials in the film and HD formats, using a seasoned staff of talented directors, cinematographers, actors, designers and editors.

  OEF’s full video, audio, design and web capabilities allow XFA to not only create advertisements from their inception, but also quickly customize existing spots with additional phone numbers, site information, translations and audio.

  Visit the One-Eighty Films website

• Internet Solutions

  In today's "E-world" XFA believes every recruitment effort should be supported by a website.

  A website used in conjunction with traditional media (TV, radio, newspaper, direct mail, e.g.).It allows potential respondents who are not yet motivated enough to initiate a phone call a place to gather more information.

  Even using the simplest website a campaign can gain instant access to literally millions of potential respondents around the world through advertising placed on social media sites (Twitter, Facebook, e.g.), health sites (WebMD, HealthCentral, e.g.), local news sites and Google Pay-Per-Click.

  However the true power of a web site is realized when advertising is placed on social media sites (Twitter, Facebook, e.g.), health sites (WebMD, HealthCentral, e.g.), local news sites and Google, thereby allowing a campaign access to literally millions of potential respondents around the world. XFA has developed and hosted dozens of study specific web sites.

• Site Contact

  At the heart of XFA is our site contact team. XFA has discovered that the effectiveness of any campaign hinges on the ability to receive timely, accurate information from the investigative sites.

  XFA's site contact representatives realize how hectic it can get at a research clinic. In order to become a resource that will help coordinators through their day we have designed a comprehensive program that combines highly-trained personal site contact with a referral delivery system powered by XFA's state-of-the-art on-line database,

  During a recent study supporting over 400 sites, coordinators, hesitant to use just another time-consuming "system", overwhelmingly hailed XFA and Smart as a resource that made their life easier. "Do we have these? If not delete until later" XFA has developed so many positive relationships with investigative sites throughout the U.S., the goodwill created with the sites will surely benefit the recruitment efforts of your next study.

We offer a full range of services to meet our clients’ needs. From research and strategy, to creative development and production, to media placement and tracking, X Factor is always there to provide the help you need within the allocated budget guidelines.